Automated Attribution Process
The first step in the Automated Attribution Process is Annotation. Annotation is the extracting of text from the Ad. The Ads can also be mapped by Headlines and Taglines if necessary. Detailed attributes are then captured. Next is either an automated or manual transcription. If the client requests the ad verbatim, the process is automated. A summary of the Ad is also offered if the client prefers. In this situation, the process is manual.
- Headlines & Taglines are identified and extracted
- Detailed characteristics are captured
- Ads are transcribed